Pogo-Sticking Effect

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it’s not what she is looking for, and immediately bounces off by hitting the back button. She then chooses another result from the results page to satisfy her informational need.

– Joe Breed, Weekly SEO Tip: How to Avoid the Pogo-Sticking Effect (Nov 22, 2013), retrieved from: http://www.skyword.com/contentstandard/marketing/weekly-seo-tip-how-to-avoid-the-pogo-sticking-effect/



“satisficing”即“satisfy”和“suffice”的组合。在信息搜寻(information seeking)的时候,用户并没有耐心去探寻、比对寻求最好的答案,他们寻求到一个差不多满意的就会停止。这是几乎所有人的共性心理。



(From: Bergstrom, J. R., & Schall, A. (Eds.). (2014). Eye tracking in user experience design. Elsevier.)