有关eye tracking & usability的一些术语

(From: Bergstrom, J. R., & Schall, A. (Eds.). (2014). Eye tracking in user experience design. Elsevier;

Google Books Link: https://books.google.com.hk/books?id=5Hp0AgAAQBAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false)

Banner blindness 广告盲点

对于广告或类似广告信息的一种下意识的“视而不见”。

Bricklet 导航窗格

页面上协助导航的小窗口

虽然书中这样介绍,但在我眼中看来,是类似于Google Ads的方块小广告。Eye Tracking in User Experience Design一书中,作者的观点即是:在用户的心理模型中,这样的小方块就是广告;因此,哪怕它再丰富多彩,在视觉上多么的喧嚣,也只能吸引用户很低的关注——这就是广告盲点(Banner blindness)效应。

Cognitive Interview 认知访谈

了解用户对文本和术语的理解情况。

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